What goes in an email preference center?
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Rather than use simple opt-in or unsubscribe forms, many companies now let readers manage their subscriptions through an email preference center. These are almost like a membership page for each subscriber.
Subscribers can login with their email address and, for example, see what emails they currently get from you (and change the selection), modify their preferred email format or change their email address.
They let you do a better job of communicating with your subscribers, such that the latter are more likely to stay subscribed, sign-up for new emails and submit and update information about themselves. All of which means more email marketing success.
So what are the fundamentals that need to go in such a center? Simms Jenkins has the answer.
Subscribers can login with their email address and, for example, see what emails they currently get from you (and change the selection), modify their preferred email format or change their email address.
They let you do a better job of communicating with your subscribers, such that the latter are more likely to stay subscribed, sign-up for new emails and submit and update information about themselves. All of which means more email marketing success.
So what are the fundamentals that need to go in such a center? Simms Jenkins has the answer.
Permalink | September 19, 2006 |
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