Writing Email Copy that Sells
Latest posts | Feed | By Mark Brownlow on September 28, 2006
At the end of the working day, email is about communication. And marketing emails are about producing some kind of impact or influence on the reader through that communication. One that leads them to act in a way favorable to the sender.
Like buying your product.
Copywriting is a huge topic, but one that deserves more attention among email marketers. After all, it's the words and images that make up the message that drive responses.
A long-held copywriting truism is a need to highlight benefits rather than features. In this post, Janine Popick explains this concept and throws out a few enlightening examples of emails that do this well. And emails that do it not-so-well (with her suggested improvements).
Like buying your product.
Copywriting is a huge topic, but one that deserves more attention among email marketers. After all, it's the words and images that make up the message that drive responses.
A long-held copywriting truism is a need to highlight benefits rather than features. In this post, Janine Popick explains this concept and throws out a few enlightening examples of emails that do this well. And emails that do it not-so-well (with her suggested improvements).
[This post brought to you by Campaigner Email Marketing]
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