Combining email and search marketing

Latest posts | Feed | By Mark Brownlow

Chris Marriott takes a closer look at an alternative approach to PPC search marketing. Instead of just going for the immediate sale through a landing page, he suggests you might try getting an opt-in to your email program. He then outlines how you actually do that using appropriate copy and incentives.

Permalink | October 03, 2006 | 0 comment(s)
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