The Elusive "Industry Benchmark" and more

Latest posts | Feed | By Mark Brownlow

Just bumped into this article at vendor Lyris. It's a nice overview of why you can't make sweeping statements about such things as the "ideal" email length or "ideal" publication frequency.

At the bottom of the article, you'll also find a 12 page set of questions and answers arising from a webinar the company did with the American Marketing Association. Worth a look through, either to see the answers or to understand what other marketers are concerned about.

Permalink | October 09, 2006 | 0 comment(s)
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