Gmail's contextual ads
Latest posts | Feed | By Mark Brownlow on October 31, 2006
Marketers are always a little uncertain when it comes to the Gmail web email service.
The display of ads next to the viewed emails (where the ad is based on the content of those emails) is bane and boon. Commercial emailers worry about their emails triggering ads for competitors. But you can also use AdWords to get your ad displayed next to a competitor's email.
Anyway, for a few anecdotal stories about how Gmail's ads work (or don't), check this Wall Street Journal article, which gets some input from those who use the service.
The display of ads next to the viewed emails (where the ad is based on the content of those emails) is bane and boon. Commercial emailers worry about their emails triggering ads for competitors. But you can also use AdWords to get your ad displayed next to a competitor's email.
Anyway, for a few anecdotal stories about how Gmail's ads work (or don't), check this Wall Street Journal article, which gets some input from those who use the service.
[This post brought to you by Campaigner Email Marketing]
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