Guide to email deliverability

Latest posts | Feed | By Mark Brownlow on October 17, 2006

Today's the day for free reports or so it seems. Hot on the virtual heels of the Silverpop email creative study, the Interactive Advertising Bureau releases its Guide to Email Deliverability for marketers and agencies (you can get a copy through this page).

The report explains why deliverability is an issue, describes some of the problems involved, and explains how you can help ensure more of your emails get through to the right destination.

It also includes lots of informative links to other useful resources and documents.

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