High-volume copywriting

Latest posts | Feed | By Mark Brownlow

Karen Gedney raises a common B2B copywriting problem: if you're sending out a sequenced campaign with half a dozen emails in it, how do you keep the content fresh, interesting and effective throughout the series?

Fortunately, Karen comes up with a slew of suggestions for mastering this issue, covering planning, voice, mixing approaches, dealing with writer's block, building a resource library and more.

Permalink | October 19, 2006 | 0 comment(s)
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