How to use benchmarks
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Jeanne Jennings has two feet firmly planted on the ground and always speaks from experience. Her latest article is an excellent review of how to use benchmark stats sensibly.
She also identifies some common misuses of benchmark data and explains why such uses are wrong.
Solid advice for anyone, but particularly valuable if you have to present plans or projections to colleagues, or need to set company expectations appropriately.
She also identifies some common misuses of benchmark data and explains why such uses are wrong.
Solid advice for anyone, but particularly valuable if you have to present plans or projections to colleagues, or need to set company expectations appropriately.
Permalink | October 10, 2006 |
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