Keep subscribers and colleagues happy

Latest posts | Feed | By Mark Brownlow on October 13, 2006

One big email marketing problem rarely addressed in the media is an organizational one: how do you deal with all those colleagues who want to send email to your list?

CoreNet Global solved this issue rather neatly with an inspired email marketing cross-promotional and coordination system. You can read all about it in this case study I wrote for MarketingSherpa.

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