Left column versus right column ads

Latest posts | Feed | By Mark Brownlow

MarketingSherpa normally publish case studies about others, but this one looks at the impacts of switching the ad column in their newsletters from the right-hand side to the left.

Ad clicks jumped, but there's more to it than that. Illustrating the need to take a broader look at everything, note how the click boost is partly offset by some reader dissatisfaction with the change.

Sherpa's Anne Holland discusses the thought processes that go into an overall evaluation, so the article is also a nice insight into how an "email marketer" thinks.

Permalink | October 02, 2006 | 0 comment(s)
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