Preparing for the holidays
Stefan Pollard is one of the first out of the blocks with his Six Steps to a Happier Holiday Season article.
Actually, Stefan's piece is an excellent overview of what you can (and should) do at regular intervals, irrespective of the season: evaluate your email marketing efforts and adjust them accordingly.
Keep his suggestions at hand anytime you get a spare moment for a vital review process.
P.S. I just put up a list of articles dealing with email and holiday promotions. Let me know of any others I should add.
Comments closed for this post