Preparing for the holidays
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...and I don't mean pre-ordering the turkey. Now's the time when your inbox and media sites start to fill up with advice on how to ratchet up the holiday sales with appropriate email initiatives.
Stefan Pollard is one of the first out of the blocks with his Six Steps to a Happier Holiday Season article.
Actually, Stefan's piece is an excellent overview of what you can (and should) do at regular intervals, irrespective of the season: evaluate your email marketing efforts and adjust them accordingly.
Keep his suggestions at hand anytime you get a spare moment for a vital review process.
P.S. I just put up a list of articles dealing with email and holiday promotions. Let me know of any others I should add.
Stefan Pollard is one of the first out of the blocks with his Six Steps to a Happier Holiday Season article.
Actually, Stefan's piece is an excellent overview of what you can (and should) do at regular intervals, irrespective of the season: evaluate your email marketing efforts and adjust them accordingly.
Keep his suggestions at hand anytime you get a spare moment for a vital review process.
P.S. I just put up a list of articles dealing with email and holiday promotions. Let me know of any others I should add.
Permalink | October 11, 2006 |
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