Retailer emailers reveal their numbers

Latest posts | Feed | By Mark Brownlow

Say that title 10 times quickly to warm up for a new week. Anyway, an InternetRetailer.com survey pumps out a heap of statistics on the email marketing programs of participating retailers.

As usual, it's hard to interpret the numbers as we can never quite know exactly what people used as measuring sticks. But there are lots of little nuggets of insight in there.

For example...

18.7% of respondents didn't know their email campaign's open rates. And those that do know report rates which seem underwhelming. Despite that, email marketing is successful. So...

1. This reinforces today's theme (see earlier posts) that we need to focus on getting the basics right before jumping into the advanced stuff,
2. Think how much potential there remains to grab, given that email marketing is doing so well and yet the metrics show we could do so much better.

Permalink | October 02, 2006 | 0 comment(s)
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