Secrets of Mouthwatering Marketing Copy (Review)

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Got hold of a copy of this report by Marcia Yudkin and you can read my review here.

Summary: it's not the only copywriting tome you'll ever need (which is not the author's intention), but it's a valuable addition to your bookshelf if you're serious about improving key aspects of your copy. Those aspects being how you present your offer, describing benefits and features, and soliciting/displaying testimonials.

Permalink | October 06, 2006 | 0 comment(s)
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