Snaring email addresses on landing pages

Latest posts | Feed | By Mark Brownlow

Robert W. Bly turns his famous copywriting attention to the popular idea of using landing pages to get search engine traffic to submit their email address.

His article explains why this is a good thing, describes four ways to actually do it and lists the pros and cons of each.

My overworked brain was still just stuck on simply adding a sign-up form, but Bly's suggestions are intriguing: squeeze pages, capture sidebars and pop-unders.

Permalink | October 06, 2006 | 0 comment(s)
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