Superior sign-up practices

Latest posts | Feed | By Mark Brownlow on October 17, 2006

Stephanie Miller points out that it's easier to segment your email address list if you gather the right data when people sign up. And she outlines seven steps you can take to ensure this sign-up process is as successful as possible for both you and your would-be reader.

Some handy hints on data collection and planning the flow of the subscription process.

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