Use email to send more than just discounts

Latest posts | Feed | By Mark Brownlow

In this reflective post, Henry Hyder-Smith wonders if retailers aren't doing themselves a disservice by focusing their email efforts on generic promotions and discounts.

Among his thoughts are some ideas about how you might measure the effect of your emails on *offline* sales. Which hints at where Hyder-Smith thinks retailers might use email more innovatively.

Permalink | October 17, 2006 | 0 comment(s)
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