Ack! New sites to mess up your lists
Latest posts | Feed | By Mark Brownlow on November 30, 2006
Further to yesterday's post about authenticity and trust, it's no surprise to find consumers are "fighting back."
See, for example, 10 Minute Mail, which is getting a lot of coverage from blogs right now.
It gives you an email address which expires after 10 minutes. Long enough for you to register / buy / sign-up, get the required confirmation email and then never get email from that site again. It's for those worried about getting on spam lists.
It's not the only such service. Try Mailinator or TrashMail.
Then there's BugMeNot.com, which allows users to share website logins. So one account (and potentially one email address) may represent any number of people, all of whom bypassed your nice data collection and opt-in form to get at your content.
Before you pass judgment on these kinds of sites and services, consider why they were deemed necessary in the first place. I see them as a challenge to regain credibility and trust from customers and prospects. There's a storm brewing out there.
Tags: email marketing, 10 minute mail, marketing ethics
See, for example, 10 Minute Mail, which is getting a lot of coverage from blogs right now.
It gives you an email address which expires after 10 minutes. Long enough for you to register / buy / sign-up, get the required confirmation email and then never get email from that site again. It's for those worried about getting on spam lists.
It's not the only such service. Try Mailinator or TrashMail.
Then there's BugMeNot.com, which allows users to share website logins. So one account (and potentially one email address) may represent any number of people, all of whom bypassed your nice data collection and opt-in form to get at your content.
Before you pass judgment on these kinds of sites and services, consider why they were deemed necessary in the first place. I see them as a challenge to regain credibility and trust from customers and prospects. There's a storm brewing out there.
Tags: email marketing, 10 minute mail, marketing ethics
[This post brought to you by Campaigner Email Marketing]
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