Authentication and reputation
Latest posts | Feed | By Mark Brownlow
Many of us still tip our heads sideways and then scratch them vigorously when asked about authentication, certification, reputation and their impacts on email deliverability.
Here's another swift overview from Stefan Pollard, pointing out the basic elements that go into establishing a good reputation as an email sender, why this is important and who can help you refine your practices to repair, improve or certify your existing reputation.
If you do want a good reputation (well, obviously you do), you should at least refrain from knocking on the doors of those who haven't invited you, leave the party when the host asks, and stop peering through the windows of abandoned homes.
More on reputation and deliverability | Tags: email marketing, email reputation, email certification, email authentication
Here's another swift overview from Stefan Pollard, pointing out the basic elements that go into establishing a good reputation as an email sender, why this is important and who can help you refine your practices to repair, improve or certify your existing reputation.
If you do want a good reputation (well, obviously you do), you should at least refrain from knocking on the doors of those who haven't invited you, leave the party when the host asks, and stop peering through the windows of abandoned homes.
More on reputation and deliverability | Tags: email marketing, email reputation, email certification, email authentication
Permalink | November 23, 2006 |
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