B2B email marketers: start to worry about webmail, too
Latest posts | Feed | By Mark Brownlow
B2C marketers have long learnt to come to grips with the idiosyncracies of the big webmail services offered to consumers by the likes of Google, Hotmail, and Yahoo.
But now B2B folk need to sit up and pay attention to the associated deliverability and email display issues. Because more and more businesses and business people are switching away from traditional corporate email systems and using, for example, Google's Gmail and Microsoft's Office Live instead. At least according to this report.
Worst, you may not even know it's happening, since these email providers let businesses use the back-end technology with their own domain name. So recipient@businessname.com may well be using an interface provided by Gmail.
Summary: if you didn't bother testing how your emails look in these webmail services before, it may be time to start.
Tags: B2B email marketing, gmail, office live, Google Apps for Your Domain
But now B2B folk need to sit up and pay attention to the associated deliverability and email display issues. Because more and more businesses and business people are switching away from traditional corporate email systems and using, for example, Google's Gmail and Microsoft's Office Live instead. At least according to this report.
Worst, you may not even know it's happening, since these email providers let businesses use the back-end technology with their own domain name. So recipient@businessname.com may well be using an interface provided by Gmail.
Summary: if you didn't bother testing how your emails look in these webmail services before, it may be time to start.
Tags: B2B email marketing, gmail, office live, Google Apps for Your Domain
Permalink | November 17, 2006 |
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