Boosting holiday revenue through email
Latest posts | Feed | By Mark Brownlow
The great holiday goldrush is almost upon us. If you sit quietly, you can hear the sound of thousands of retail emails winging their way toward unsuspecting consumers with gift offers.
Stefanie Miller suggests skipping the usual techniques of using coupons, discounts and increased email frequency to exploit the holiday-induced loosening of customer purse strings. Instead, she has a range of alternative tactics and strategies. Everything from transactional cross-sells to downloadable gift guides...
More articles with holiday email insight.
Stefanie Miller suggests skipping the usual techniques of using coupons, discounts and increased email frequency to exploit the holiday-induced loosening of customer purse strings. Instead, she has a range of alternative tactics and strategies. Everything from transactional cross-sells to downloadable gift guides...
More articles with holiday email insight.
Permalink | November 08, 2006 |
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