Can-Spam compliance and lessons from Yesmail
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Ken Magill reports on Yesmail's recent settlement with the FTC over an alleged violation of the Can-Spam Act.
The violation was a minor one and seemingly an accident. But read the report because it shows you how an apparently seamless automated system can still leave you open to accusations of spam.
The message is that subscribers won't always follow conventional routes when they want to leave your list. You have to be aware of all the channels they might use to communicate with you, keep those channels open and act on the information delivered.
In Yesmail's case, spam filters were preventing some emailed unsubscribe requests from getting through to the company. So the unsubscribe never got processed...
Tags: email marketing, yesmail, anti-spam law, Can-Spam
The violation was a minor one and seemingly an accident. But read the report because it shows you how an apparently seamless automated system can still leave you open to accusations of spam.
The message is that subscribers won't always follow conventional routes when they want to leave your list. You have to be aware of all the channels they might use to communicate with you, keep those channels open and act on the information delivered.
In Yesmail's case, spam filters were preventing some emailed unsubscribe requests from getting through to the company. So the unsubscribe never got processed...
Tags: email marketing, yesmail, anti-spam law, Can-Spam
Permalink | November 15, 2006 |
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