Careful when using third-party lists
Latest posts | Feed | By Mark Brownlow on November 29, 2006
Email marketing using "other people's lists" is its own kettle of fish. But Ken Magill brings up another issue to think about concerning that particular technique.
It seems more and more email blacklists are blocking emails* based on the reputation of the URLs within the body of the mail. Ken's article has more info.
Assume, for example, affiliates are using their email lists to promote your URLs. If they get tagged as a spammer, then any emails (from anyone else - including you) might find themselves blocked if they also contain URLs sharing the same domain name used in the "spam" emails.
Another reason -- on top of anti-spam law -- to keep a close tab on your affiliates and their email practices.
I don't know how widespread this blacklist approach is. Or how much of an issue it is if your URLs are never used directly by others, but only behind a tracking URL.
But the basic lesson is clear: don't let others market your brand, site, products or services by email without being sure that they adhere as tightly to best practices as you do.
*technically, it's the ISPs using a blacklist that block email, not the blacklist itself.
Tags: email marketing, affiliate marketing, email blacklists, rbl
It seems more and more email blacklists are blocking emails* based on the reputation of the URLs within the body of the mail. Ken's article has more info.
Assume, for example, affiliates are using their email lists to promote your URLs. If they get tagged as a spammer, then any emails (from anyone else - including you) might find themselves blocked if they also contain URLs sharing the same domain name used in the "spam" emails.
Another reason -- on top of anti-spam law -- to keep a close tab on your affiliates and their email practices.
I don't know how widespread this blacklist approach is. Or how much of an issue it is if your URLs are never used directly by others, but only behind a tracking URL.
But the basic lesson is clear: don't let others market your brand, site, products or services by email without being sure that they adhere as tightly to best practices as you do.
*technically, it's the ISPs using a blacklist that block email, not the blacklist itself.
Tags: email marketing, affiliate marketing, email blacklists, rbl
[This post brought to you by Campaigner Email Marketing]
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