Dealing with challenge/response
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A while back there was some worry that consumers would migrate to challenge/response email services. That's where when you send them an email, you get a reply asking you to manually click on a link or enter a code before the email is actually delivered.
Challenge/response was billed as a surefire way to keep your mailbox clear of spam. But the worry was that marketers would be doomed to spending days and weeks responding to these confirmation emails if they wanted email to get through.
Fortunately it seems these concerns are largely unfounded. Melinda Krueger gets some insight from Al Iverson to explain why.
Challenge/response was billed as a surefire way to keep your mailbox clear of spam. But the worry was that marketers would be doomed to spending days and weeks responding to these confirmation emails if they wanted email to get through.
Fortunately it seems these concerns are largely unfounded. Melinda Krueger gets some insight from Al Iverson to explain why.
Permalink | November 07, 2006 |
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