E-customers for keeps
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It meanders gracefully through the various problems and opportunities faced by email marketers in a dynamic online world. In doing so, it draws in a lot of ideas and recommendations from marketers and vendors alike.
So you'll find advice on coping with data overload, slimming down your contact frequency, successful examples of triggered email campaigns, and much more.
Definitely worth a look through before planning your next move.
Tags: email marketing, trigger email, case studies
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