Email marketing lessons and landing page limbo
Latest posts | Feed | By Mark Brownlow
It's always refreshing to see how much you can learn about email marketing from other areas of business. This article by Denny Hatch, for example, is a fascinating read.
He outlines some core principles and practices from the direct mail world and relates those across to email. In doing so, he highlights various mistakes that email marketers make and encourages us to think differently about landing pages, subject lines, email structure and email design.
A welcome reminder that email marketing may have its own rules, but much of the older marketing wisdom still applies.
He outlines some core principles and practices from the direct mail world and relates those across to email. In doing so, he highlights various mistakes that email marketers make and encourages us to think differently about landing pages, subject lines, email structure and email design.
A welcome reminder that email marketing may have its own rules, but much of the older marketing wisdom still applies.
Permalink | November 10, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
