Email Marketing: a roundtable briefing
Latest posts | Feed | By Mark Brownlow
What do you get when you gather together some email marketers and related vendors and talk shop for a few hours? Answer: a nice little 10-page briefing courtesy of organizers E-consultancy.com.
It's one of those documents that gets the cogs in your brain turning a little faster. Plenty of suggestions about how you might approach email marketing differently, particularly in terms of analysing your results.
Other useful stuff in there includes novel segmentation thoughts, a look at the state of the industry in the UK, and links to various vendor white papers. Nice.
It's one of those documents that gets the cogs in your brain turning a little faster. Plenty of suggestions about how you might approach email marketing differently, particularly in terms of analysing your results.
Other useful stuff in there includes novel segmentation thoughts, a look at the state of the industry in the UK, and links to various vendor white papers. Nice.
Permalink | November 01, 2006 |
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