Getting more budget
Latest posts | Feed | By Mark Brownlow
As we drift toward 2007, Jeanniey Mullen brings up the old problem of how to get more of the budget pie for your email marketing efforts.
She briefly outlines why email deserves more cash (you'll get a more detailed overview in this recent article), before suggesting three ways to get yourself geared up for the coming year.
That means justifying a budget increase by understanding the value of your existing email address list, or finding better ways to use the money you already get for email stuff. (So that next time you'll have a stronger argument when it comes to getting your boss / bank manager / spouse to cough up the desired funds.)
Tags: email marketing, online marketing budgets
She briefly outlines why email deserves more cash (you'll get a more detailed overview in this recent article), before suggesting three ways to get yourself geared up for the coming year.
That means justifying a budget increase by understanding the value of your existing email address list, or finding better ways to use the money you already get for email stuff. (So that next time you'll have a stronger argument when it comes to getting your boss / bank manager / spouse to cough up the desired funds.)
Tags: email marketing, online marketing budgets
Permalink | November 27, 2006 |
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