Improving newsletter sign-up conversions
Latest posts | Feed | By Mark Brownlow
Since this site got its redesign, newsletter sign-ups have quadrupled. So I thought I'd share the changes I made to encourage sign-ups in this mini case study.
There's just one of me and no usability lab or IT team. So no claims to statistical certainty. But perhaps some of the ideas strike you as useful for your own sign-up forms and copy. The evidence certainly suggests the overall effect is pretty good.
There's just one of me and no usability lab or IT team. So no claims to statistical certainty. But perhaps some of the ideas strike you as useful for your own sign-up forms and copy. The evidence certainly suggests the overall effect is pretty good.
Permalink | November 03, 2006 |
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