Metrics for the UK
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Having previously asked whether any data was available about email marketing in Europe, I ought to mention the National Email Benchmarking Report produced by the UK's Direct Marketing Association.
It appears quarterly with collated info on various aspects of the business, including mailing volumes, delivery rates, click through rates, bounce rates, opt out rates, segmentation practices and so on.
You can get the executive summaries here. The full report is free to members or a few hundred British pounds for everyone else.
Tags: email marketing in the UK, email marketing metrics, DMA
It appears quarterly with collated info on various aspects of the business, including mailing volumes, delivery rates, click through rates, bounce rates, opt out rates, segmentation practices and so on.
You can get the executive summaries here. The full report is free to members or a few hundred British pounds for everyone else.
Tags: email marketing in the UK, email marketing metrics, DMA
Permalink | November 16, 2006 |
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