More on mobile email
Latest posts | Feed | By Mark Brownlow on November 29, 2006
Another reason to start taking mobile email seriously...
The GSM Association is the global trade association for mobile phone operators. They survey consumer needs, presumably so their members can plan new services appropriately.
In their latest press release, they reveal that 38% of consumers surveyed see mobile email as an indispensable service.
"When asked which mobile data services they prefer, the respondents ranked text messaging (SMS) first, followed by email and MMS..."
The association's Chief Marketing Officer is quoted as saying, "mobile email is clearly emerging as a must-have service for many people."
Note also that mobile email came top as the prefered mobile data service in North America. And beat other "hot" mobile services like "Web browsing" and "Video calling." Make of that what you will.
Tags: email marketing, mobile email
The GSM Association is the global trade association for mobile phone operators. They survey consumer needs, presumably so their members can plan new services appropriately.
In their latest press release, they reveal that 38% of consumers surveyed see mobile email as an indispensable service.
"When asked which mobile data services they prefer, the respondents ranked text messaging (SMS) first, followed by email and MMS..."
The association's Chief Marketing Officer is quoted as saying, "mobile email is clearly emerging as a must-have service for many people."
Note also that mobile email came top as the prefered mobile data service in North America. And beat other "hot" mobile services like "Web browsing" and "Video calling." Make of that what you will.
Tags: email marketing, mobile email
[This post brought to you by Campaigner Email Marketing]
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