Questions to ask your subscribers
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...apart from "Do you have *any* idea how much effort goes into the email that you just deleted?"
Melinda Krueger takes a wander around the question of whether (and how) you go about getting subscribers to tell you their preferences and demographics.
She uses the example of a specialty retailer to highlight good practices in this context. Such things as how to design your sign-up process, what questions to ask, what questions to not ask...and similar.
Worth a read through, especially if you assume you can know everything about a person just by tracking what they buy or click on (you can't).
Tags: email marketing, list acquisition, customer surveys
Melinda Krueger takes a wander around the question of whether (and how) you go about getting subscribers to tell you their preferences and demographics.
She uses the example of a specialty retailer to highlight good practices in this context. Such things as how to design your sign-up process, what questions to ask, what questions to not ask...and similar.
Worth a read through, especially if you assume you can know everything about a person just by tracking what they buy or click on (you can't).
Tags: email marketing, list acquisition, customer surveys
Permalink | November 21, 2006 |
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