"Send to a friend" study
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Chad White spent some time evaluating the way major retailers use "send to a friend" (STAF) functionality in their emails. You can read the results at the RetailEmailReports website.
The study looks at the good, the bad and the cosmetically challenged of STAF, reviewing the different ways it's implemented (if at all)...right down to such details as the various subject lines used on forwarded messages, privacy issues and similar.
The study looks at the good, the bad and the cosmetically challenged of STAF, reviewing the different ways it's implemented (if at all)...right down to such details as the various subject lines used on forwarded messages, privacy issues and similar.
Permalink | November 03, 2006 |
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