Study on consumer attitudes to spam versus direct mail
Latest posts | Feed | | By Mark Brownlow
Those who like a bit of science with their coffee will enjoy reading this paper in the Journal of Interactive Advertising.
According to research conducted by folk at the Universities of Miami and Georgia, recipients perceived UCE as ..."more intrusive and irritating than postal direct mail."
I know that's what you would expect, but if your colleagues are impressed by people with academic titles (and who isn't?), then you can use the science to back up your arguments about why permission is the key to successful email marketing.
According to research conducted by folk at the Universities of Miami and Georgia, recipients perceived UCE as ..."more intrusive and irritating than postal direct mail."
I know that's what you would expect, but if your colleagues are impressed by people with academic titles (and who isn't?), then you can use the science to back up your arguments about why permission is the key to successful email marketing.
[This post brought to you by Campaigner Email Marketing]
Permalink | November 06, 2006 | 0 comment(s)
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Permalink | November 06, 2006 | 0 comment(s)
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