Using an email newsletter after the sale
Latest posts | Feed | By Mark Brownlow on November 13, 2006
Traditionally, e-newsletters are tools for smoothing the way to a future sale. By building awareness, reputation, trust, etc.
Reid Carr has another approach: using e-newsletters to manage the post-sales process. In his article, he outlines how you can exploit regular and personalized post-purchase email communications to encourage word of mouth and customer evangelism, and sell to that customer again when the purchased product comes to the end of its natural life.
The key is understanding how the content of a newsletter needs to change as a customer or prospect moves through the sales cycle. Carr uses the example of a car buyer to illustrate the concept.
Reid Carr has another approach: using e-newsletters to manage the post-sales process. In his article, he outlines how you can exploit regular and personalized post-purchase email communications to encourage word of mouth and customer evangelism, and sell to that customer again when the purchased product comes to the end of its natural life.
The key is understanding how the content of a newsletter needs to change as a customer or prospect moves through the sales cycle. Carr uses the example of a car buyer to illustrate the concept.
[This post brought to you by Campaigner Email Marketing]
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