Writing headlines, page titles and subject lines
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The more things change, the more they stay the same. Hard to believe that this column by usability guru Jakob Nielsen was written in 1998.
I found it by pure chance, but the advice on how to grab the attention of the *online* reader makes a lot of sense. Particularly in the context of B2B newsletters.
My only argument would be this: language that is always clear and plain and obvious is fine. But a little dash of mystery, suspense and anticipation now and then can help break through the norm and rekindle the spark in the relationship with your readers.
More on online copywriting | Tags: email marketing, copywriting, subject lines
I found it by pure chance, but the advice on how to grab the attention of the *online* reader makes a lot of sense. Particularly in the context of B2B newsletters.
My only argument would be this: language that is always clear and plain and obvious is fine. But a little dash of mystery, suspense and anticipation now and then can help break through the norm and rekindle the spark in the relationship with your readers.
More on online copywriting | Tags: email marketing, copywriting, subject lines
Permalink | November 30, 2006 |
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