Writing headlines, page titles and subject lines
Latest posts | Feed | By Mark Brownlow on November 30, 2006
The more things change, the more they stay the same. Hard to believe that this column by usability guru Jakob Nielsen was written in 1998.
I found it by pure chance, but the advice on how to grab the attention of the *online* reader makes a lot of sense. Particularly in the context of B2B newsletters.
My only argument would be this: language that is always clear and plain and obvious is fine. But a little dash of mystery, suspense and anticipation now and then can help break through the norm and rekindle the spark in the relationship with your readers.
More on online copywriting | Tags: email marketing, copywriting, subject lines
I found it by pure chance, but the advice on how to grab the attention of the *online* reader makes a lot of sense. Particularly in the context of B2B newsletters.
My only argument would be this: language that is always clear and plain and obvious is fine. But a little dash of mystery, suspense and anticipation now and then can help break through the norm and rekindle the spark in the relationship with your readers.
More on online copywriting | Tags: email marketing, copywriting, subject lines
[This post brought to you by Campaigner Email Marketing]
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