Back to basics on email personalisation
Latest posts | Feed | By Mark Brownlow
David Baker hits on a much-loved (by me) theme. Namely that there's a lot of great email marketing theory around, but not everyone has the skills, time or resources to turn theory into practice.
In this article, he outlines how you might go about personalising emails without delving into advanced database theory.
The most important point to takeaway is to think a little more innovatively (I know, easier said than done) about personalisation. What do we know about the recipient and how can we use that to send them a more engaging email?
More strategies and tactics | Tags: email marketing, personalisation
In this article, he outlines how you might go about personalising emails without delving into advanced database theory.
The most important point to takeaway is to think a little more innovatively (I know, easier said than done) about personalisation. What do we know about the recipient and how can we use that to send them a more engaging email?
More strategies and tactics | Tags: email marketing, personalisation
Permalink | December 18, 2006 |
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