Email and webmail stats

Latest posts | Feed | By Mark Brownlow

No email marketing plan is complete without a few overview numbers to ram home the point that "people use email a lot."

So, here are some stats on general email usage and particularly the market share of the big webmail services. With links to all the data sources for those who want to explore further.

The main point to come out is that Google's Gmail gets a bigger share of press coverage than its actual user base would seem to justify. They've got some work to do to catch up with Hotmail and Yahoo! Mail.

And here's something you rarely hear mentioned. Can you guess the third-most popular "webmail" site?

Answer: The mail center at MySpace.

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Permalink | December 12, 2006 | 0 comment(s)
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