Email marketing and UK law
Latest posts | Feed | By Mark Brownlow
A couple of wake up calls for UK marketers if you want to avoid the long arm of the law disturbing your post-New Year peace and quiet.
According to CRM Today, 31% of 200 top UK companies surveyed by CDMS still aren't complying with local email marketing law.
Breaking the law is one thing if you're protesting the loss of grassland habitat to make way for a road bypass. But I'm not sure it's good practice for respected businesses.
And according to Out-Law.com, companies need to add the "company registration number, place of registration and registered office address" to the footer of outgoing emails as of Jan 1st (if you aren't already.)
More on anti-spam legislation | Tags: UK email marketing, anti-spam laws
According to CRM Today, 31% of 200 top UK companies surveyed by CDMS still aren't complying with local email marketing law.
Breaking the law is one thing if you're protesting the loss of grassland habitat to make way for a road bypass. But I'm not sure it's good practice for respected businesses.
And according to Out-Law.com, companies need to add the "company registration number, place of registration and registered office address" to the footer of outgoing emails as of Jan 1st (if you aren't already.)
More on anti-spam legislation | Tags: UK email marketing, anti-spam laws
Permalink | December 21, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
