Email marketing: could do better?
Latest posts | Feed | By Mark Brownlow
Some high-powered executives are at an email marketing event this week and seem a little downbeat, according to this report.
Various interviewees suggest consumer response to marketing emails could be better, blaming organizational problems and delivery issues related to legitimate emails getting reported as spam.
(NB: this pessimism contrasts with the findings released in the executive summary of MarketingSherpa's latest benchmark survey.)
Some of the comments echo a mournful tone I've read elsewhere, wondering why email hasn't got all the excitement and kudos of new funky stuff associated with "Web 2.0."
I wonder if we should worry less about discovering the next big email thing and more about getting the email basics right (where there is still plenty of work to do).
More on email marketing basics | Tags: email marketing
Various interviewees suggest consumer response to marketing emails could be better, blaming organizational problems and delivery issues related to legitimate emails getting reported as spam.
(NB: this pessimism contrasts with the findings released in the executive summary of MarketingSherpa's latest benchmark survey.)
Some of the comments echo a mournful tone I've read elsewhere, wondering why email hasn't got all the excitement and kudos of new funky stuff associated with "Web 2.0."
I wonder if we should worry less about discovering the next big email thing and more about getting the email basics right (where there is still plenty of work to do).
More on email marketing basics | Tags: email marketing
Permalink | December 05, 2006 |
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