Email marketing for small business
Latest posts | Feed | By Mark Brownlow
ITWales has a nice two-part article with a detailed introduction to email marketing for small business.
The first part reviews the justification for using email in marketing, list building, the spam issue and technical considerations.
Part 2 looks at branding & style, metrics, and legal issues.
Both articles are compiled from interviews with (or comments from) professionals and others in the field. There's a UK bias, but much of the information is equally applicable to other regions.
More on the basics | Tags: email marketing, small business, UK marketing
The first part reviews the justification for using email in marketing, list building, the spam issue and technical considerations.
Part 2 looks at branding & style, metrics, and legal issues.
Both articles are compiled from interviews with (or comments from) professionals and others in the field. There's a UK bias, but much of the information is equally applicable to other regions.
More on the basics | Tags: email marketing, small business, UK marketing
Permalink | December 14, 2006 |
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