Email marketing is dead (again)
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I do sense a shiver of pessimism running down the spines of the email marketing world at the moment. Thanks to the sudden jump in spam I presume. And the ongoing efforts of various folk looking to push the "next big thing in online marketing."
The earliest use of the phrase "email marketing is dead" that I could find dates back to early 2002.
Quite.
People always rave about new things at the expense of the old. For a more realistic assessment of the state of email marketing (albeit from someone selling email marketing services!), read this article by Chris Marriott.
Not that complacency is called for. Given all the new technologies, services, skills and experience we've gained, it's sad we're not doing better. So don't believe the hype about new-fangled marketing methods. But don't believe any hype about email marketing either.
Tags: email marketing is dead
The earliest use of the phrase "email marketing is dead" that I could find dates back to early 2002.
Quite.
People always rave about new things at the expense of the old. For a more realistic assessment of the state of email marketing (albeit from someone selling email marketing services!), read this article by Chris Marriott.
Not that complacency is called for. Given all the new technologies, services, skills and experience we've gained, it's sad we're not doing better. So don't believe the hype about new-fangled marketing methods. But don't believe any hype about email marketing either.
Tags: email marketing is dead
Permalink | December 06, 2006 |
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