Eyetracking insights into email creative and copywriting
Latest posts | Feed | By Mark Brownlow
Silverpop's Bill Nussey recently reported on some design and copywriting tips he picked up at an email marketing event. Catch them here.
These come from studies of how people actually read emails. Done using eyetracking technology, which also finds great application in landing page design.
If these kinds of insights intrigue you (they certainly intrigue me), then the EyeTools company blog is a fascinating read. The look at E*Trade's homepage is particularly illuminating!
More on email design | Tags: email marketing, eyetracking, heatmaps
These come from studies of how people actually read emails. Done using eyetracking technology, which also finds great application in landing page design.
If these kinds of insights intrigue you (they certainly intrigue me), then the EyeTools company blog is a fascinating read. The look at E*Trade's homepage is particularly illuminating!
More on email design | Tags: email marketing, eyetracking, heatmaps
Permalink | December 19, 2006 |
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