Hot topics - what got email marketers clicking in 2006

Latest posts | Feed | By Mark Brownlow on December 29, 2006

So what tickles the forefinger of those sending marketing emails? I analyzed 12 months worth of newsletter data to discover the articles that got marketers clicking furiously to find out more.

There are two lists. The first is the top nine list for articles published at this site (which got an unfair level of promotion and thus a biased number of clicks). The second is for articles published by the great and good elsewhere on the Web.

Top 9 articles at Email Marketing Reports:

1. Benchmarking metrics for email marketing
2. Email open rates guide
3. What football teaches us about email marketing (eh?)
4. 31 content tips and ideas for your B2B email newsletter
5. 9 things to put in your list welcome messages
6. Email marketing quiz
7. 9 things they don't tell you about email marketing
8. Subject lines: what's the story?
9. Email authentication

Top 9 articles on the Web:

1. Email design guidelines for 2006
2. A List of Subject Lines and Offers for the Holidays
3. A creed for email marketing
4. Tips for an email marketing makeover
5. Get customers to open your email
6. Deliverability Felonies: The Bottom 10
7. Case study of Cirque du Soleil
8. Five common email marketing mistakes
9. The Ten Most-Ignored Best Practices

Tags: email marketing

[This post brought to you by Campaigner Email Marketing]
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