Images in emails
Latest posts | Feed | By Mark Brownlow
Another hot topic in 2006 was image blocking: where recipients see incoming emails with images blocked by the software or website they're using to view those emails.
Jeanne Jennings takes a look at how some B2B and B2C marketers are doing in terms of designing their emails to account for the possibility of image blocking. The results are mixed.
She also takes the opportunity to make some useful design or coding recommendations in this context.
I'd perhaps attach a touch more importance than Jeanne does to using alt tags in your images. She notes that Outlook 2003 displays these tags in a rather unfriendly manner, negating their usefulness.
However, other email clients do use the alt tags in a much more "marketer-friendly" way. Here are two screenshots showing how Thunderbird handles alt tags, for example.
This one shows how the email should appear:
This one shows the display when the logo image is blocked. The alt tag "Email Marketing Reports" is displayed prominently and linked to the website just like the image is:
Update: David Greiner has some great comments on this issue -- including more tips on alt tags/attributes -- here.
More on email design | Tags: email marketing, image blocking, thunderbird, outlook 2003
Jeanne Jennings takes a look at how some B2B and B2C marketers are doing in terms of designing their emails to account for the possibility of image blocking. The results are mixed.
She also takes the opportunity to make some useful design or coding recommendations in this context.
I'd perhaps attach a touch more importance than Jeanne does to using alt tags in your images. She notes that Outlook 2003 displays these tags in a rather unfriendly manner, negating their usefulness.
However, other email clients do use the alt tags in a much more "marketer-friendly" way. Here are two screenshots showing how Thunderbird handles alt tags, for example.
This one shows how the email should appear:
This one shows the display when the logo image is blocked. The alt tag "Email Marketing Reports" is displayed prominently and linked to the website just like the image is:
Update: David Greiner has some great comments on this issue -- including more tips on alt tags/attributes -- here.
More on email design | Tags: email marketing, image blocking, thunderbird, outlook 2003
Permalink | December 18, 2006 |
1 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
1 Comments:
Hi,
very nice article. You're on my rss reader now.
Two comments on this technique: you could also give some styling to the image (color:#0B4084;text-decoration:none;) also some padding to achieve a look more like the real logo.
And, in a more technical aspect: it isn't the alt "tag" but alt "attribute" of the img tag.
Cheers
By 
Joaquín Windmüller, on
19 December, 2006
Comments closed for this post
