Insight from surveys
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A couple of survey results recently popped into my inbox. I pass these on without comment since I can't find any background information on how the research was conducted etc.
1. DMNews reports that a survey by agency eROI revealed a consumer preference for free shipping over discounts in email promotions.
2. iMedia Connection reports on an Acxiom Digital survey suggesting that people actually value email from the companies they buy stuff from.
More email marketing metrics | Tags: email marketing surveys
1. DMNews reports that a survey by agency eROI revealed a consumer preference for free shipping over discounts in email promotions.
2. iMedia Connection reports on an Acxiom Digital survey suggesting that people actually value email from the companies they buy stuff from.
More email marketing metrics | Tags: email marketing surveys
Permalink | December 19, 2006 |
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