Jeanne Jennings on transactional emails
Latest posts | Feed | By Mark Brownlow
And more from Denise Cox through her business of email newsletter. This time, it's an interview with Jeanne Jennings on transactional emails.
You may know Jeanne through her articles at ClickZ, and in this interview she addresses various issues with using those confirmation and other mails to better market your products and services and/or establish a warmer rapport with the customer.
Among the topics discussed: transactional emails and anti-spam legislation, metrics, format and reasons for viewing them as marketing opportunities.
More on tactics | Tags: email marketing, transactional emails, jeanne jennings
You may know Jeanne through her articles at ClickZ, and in this interview she addresses various issues with using those confirmation and other mails to better market your products and services and/or establish a warmer rapport with the customer.
Among the topics discussed: transactional emails and anti-spam legislation, metrics, format and reasons for viewing them as marketing opportunities.
More on tactics | Tags: email marketing, transactional emails, jeanne jennings
Permalink | December 14, 2006 |
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