List building and e-newsletter tips
Latest posts | Feed | By Mark Brownlow
There are a couple of email marketing industry folk where I always get the feeling that they really care about helping non-experts do better email marketing, rather than just trying to thrust their services on the uninitiated.
One of these is Infacta's Tom O'Leary who writes the Messaging Times blog. He's just posted a few new articles up there for those still a relatively short way along the email learning curve.
One is a collection of miscellaneous tips on publishing email newsletters, covering such things as archiving, branding templates, buttons, the content/promotion balance etc.
Another good one is on building your list, with a look at registration forms, data collection, permission issues and similar.
Sometime I mean to produce a list of "vendors whose writing you can trust." Tom's name will be on it.
More on list building, newsletters and email marketing basics | Tags: email marketing, list acquisition, email newsletters
One of these is Infacta's Tom O'Leary who writes the Messaging Times blog. He's just posted a few new articles up there for those still a relatively short way along the email learning curve.
One is a collection of miscellaneous tips on publishing email newsletters, covering such things as archiving, branding templates, buttons, the content/promotion balance etc.
Another good one is on building your list, with a look at registration forms, data collection, permission issues and similar.
Sometime I mean to produce a list of "vendors whose writing you can trust." Tom's name will be on it.
More on list building, newsletters and email marketing basics | Tags: email marketing, list acquisition, email newsletters
