Little changes have big effects
Latest posts | Feed | By Mark Brownlow
People might read your promotional emails. But they will read your transactional emails. In fact, once they buy something online they probably sit there clicking "get mail" repeatedly until the order confirmation comes in.
Given that level of interest and engagement, it's a travesty that we don't put more effort into the copy in such emails.
Jeanne Jennings takes a long hard look at the "DO NOT REPLY TO THIS EMAIL" line so frequent in transactional emails and argues that it's not exactly sending a warm personal message to the recipient.
She has a lot of suggestions of how you can get the same result (no email replies to an unmonitored address) without sounding like a "Go to jail now" Monopoly card.
More on copywriting | Tags: email marketing, transactional emails
Given that level of interest and engagement, it's a travesty that we don't put more effort into the copy in such emails.
Jeanne Jennings takes a long hard look at the "DO NOT REPLY TO THIS EMAIL" line so frequent in transactional emails and argues that it's not exactly sending a warm personal message to the recipient.
She has a lot of suggestions of how you can get the same result (no email replies to an unmonitored address) without sounding like a "Go to jail now" Monopoly card.
More on copywriting | Tags: email marketing, transactional emails
Permalink | December 05, 2006 |
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