Making advanced email marketing simpler
Latest posts | Feed | By Mark Brownlow on December 22, 2006
A lot of email marketing articles and posts are self-congratulatory posing frankly (I'll let you decide if I fall into that category).
"Look at the shiny new toys we've got."
Trouble is a lot of people in the field simply don't have the skills, time or resources to do all the clever things that commentators say they should be doing.
But a few "thought leaders" are making an effort to present marketers with practical options that fall somewhere between very basic emails and cutting edge technologies.
One is Bill Nussey. In this article, he describes how you can split your list into three simple segments: "Interested Prospects, Engaged Customers and Lapsed Customers."
Then he describes how you might treat each segment in terms of the voice, content and frequency of the emails you send each one.
The argument is basically that's it better to do some segmentation than none at all. And better to start down the path toward advanced email marketing than give up because it all looks so darned complicated to implement.
More on advanced tactics | Tags: email marketing, segmentation, lifecycle marketing
"Look at the shiny new toys we've got."
Trouble is a lot of people in the field simply don't have the skills, time or resources to do all the clever things that commentators say they should be doing.
But a few "thought leaders" are making an effort to present marketers with practical options that fall somewhere between very basic emails and cutting edge technologies.
One is Bill Nussey. In this article, he describes how you can split your list into three simple segments: "Interested Prospects, Engaged Customers and Lapsed Customers."
Then he describes how you might treat each segment in terms of the voice, content and frequency of the emails you send each one.
The argument is basically that's it better to do some segmentation than none at all. And better to start down the path toward advanced email marketing than give up because it all looks so darned complicated to implement.
More on advanced tactics | Tags: email marketing, segmentation, lifecycle marketing
[This post brought to you by Campaigner Email Marketing]
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