Recommendations on transactional emails
Latest posts | Feed | By Mark Brownlow on December 22, 2006
Transactional emails have attracted a lot of buzz recently. And the email service industry has noticed.
Silverpop, for example, just completed a study of "how 84 top online retailers use transactional email and the types of promotional offers they include."
The article introducing the study report highlights just how much money is left on the table by not exploiting all the potential marketing benefits of order confirmations and similar.
And it ends with some general recommendations for how you might turn transactional emails into more sales and more loyal customers.
More on tactics | Tags: email marketing, transactional emails, customer relationship management
Silverpop, for example, just completed a study of "how 84 top online retailers use transactional email and the types of promotional offers they include."
The article introducing the study report highlights just how much money is left on the table by not exploiting all the potential marketing benefits of order confirmations and similar.
And it ends with some general recommendations for how you might turn transactional emails into more sales and more loyal customers.
More on tactics | Tags: email marketing, transactional emails, customer relationship management
[This post brought to you by Campaigner Email Marketing]
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